The 467th CIES Football Observatory Weekly Post presents the 100 clubs in the world with the most followers on four social media: Facebook, X, Instagram and TikTok. Recent UEFA Champions League winners Real Madrid lead the way with 411 million followers, ahead of Barcelona (361 million) and Manchester United (216 million).
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Raffaele Poli
Roger Besson
Loïc Ravenel
Thomas Gonzalez

Fifteenth, Cristiano Ronaldo’s Al-Nassr is the most followed non-European team (54 million). The Saudis are ahead of Brazil's Flamengo (also 54 million) and Egypt's Al-Ahly (51 million). Twenty-five countries are represented in the top 100, with a maximum of 18 clubs for Spain, followed by England (17), Brazil (12) and Mexico (6).

The biggest increases over the past year among the teams in the top 100 were recorded for Real Madrid (+48 million followers), Inter Miami (+31 million), Manchester City (+27 million) and Al-Nassr (+22 million). In relative terms, the biggest growth was observed for Lionel Messi's Inter Miami (+1,348%).

Number of followers on X, Instagram, Facebook and TikTok

Official accounts, June 2024, million followers