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Record high: more than 3 billion € invested on new players

On average, during the last three summer transfer windows (2013-2015), the transfer expenditure of big-5 league clubs was 68% greater than in the three previous ones (2010-2012). The biggest increase was recorded at English Premier League level: +98%.

Manchester City tops the table for summer 2015 with a transfer expenditure of 230 million €, ahead of Manchester United (189 million €) and Juventus (137 million €). The transfer expenditure of English clubs (1.35 billion €, new record high) accounted for 41% of total big-5 league investments.

Manchester City also heads the ranking of transfer fees invested since July 2010: 784 million €. In second and third position are two other English clubs: Chelsea (711 million €) and Manchester United (640 million €). The first non-English club is French side Paris St-Germain (615 million €).

From Martial to Sterling: most over- and under-paid players

On average, big-5 league players transferred for money during last summer were paid 23% more than footballers with similar characteristics transferred during the five previous years. If we add this percentage to the transfer values estimated by the CIES Football Observatory at the end of the 2014/15 season on the basis of its exclusive econometric model, we obtain figures taking inflation into account.

The comparison of these values with fees paid by clubs allows us to assess transfers from an economic perspective. This analysis is carried out without considering add-on fees related to the future performance of players, nor sell-on fees negotiated on future transfers. Players on loan with buy-out clauses were not included.

This study indicates that the most under-paid player in absolute terms with respect to the sums invested in the recent past for footballers with similar characteristics was Anthony Martial by Manchester United (+27.9 million €, not including add-ons), followed by Kevin de Bruyne by Manchester City (+26.6 million €) and Christian Benteke by Liverpool (+19.6 million €).

At the opposite end of the table, the most under-paid players according to the CIES Football Observatory analysis were Raheem Sterling by Manchester City (-32.1 million €), Mapou Yanga-Mbiwa by Olympique Lyonnais (-11.9 million €) and Robin van Persie by Fenerbahçe (-11.4 million €).

More information is available on the CIES Football Observatory website or on request at football.observatory@cies.ch. For a detailed presentation of the methodology used to estimate the transfer value of players, please refer to issue number 6 of the CIES Football Observatory Monthly Report.

Who will win the big-5 league titles?

In total, big-5 league teams have spent a record figure of 9.3 billion euro to sign current squad members. The gaps between clubs are tremendous: from 587 million for Real Madrid to less than one million for Carpi, Frosinone, GFCO Ajaccio, Rayo Vallecano and Sporting Gijón.

From the perspective of transfer market investments, one would expect that Real Madrid, Manchester City, Paris St-Germain, Bayern Munich and Juventus win the title in their respective leagues. Conversely, at English Premier League level, Bournemouth, Watford and Norwich should face relegation just one year after promotion.

For a detailed analysis of the link between transfer expenditure and success, refer to issue number 3 of the CIES Football Observatory Monthly Report.

The CIES Football Observatory unveils its updated approach for sustainable success

Since 2005, the Football Observatory research group within the International Centre for Sports Studies (CIES) has developed pioneering data analysis to understand the logics of success in football. This report unveils the key findings related to the four main dimensions of sustainable squad management: team chemistry, demographic structure, performance analysis and transfer policy.

Professional clubs, football academies and leagues regularly take advantage of the exclusive expertise gathered within the CIES Football Observatory to increase their competitiveness. The innovative research work carried out also has an educational vocation by helping football stakeholders, including media and fans, to develop original thinking on the beautiful game.

Furthermore, the CIES Football Observatory academic team is pleased to disclose its player performance rankings for the five major European championships. The top 15 list per position and league will be updated on a weekly basis throughout the season. To know more about the methodology used, see Monthly Report number 5.

For more information, please contact us at football.observatory@cies.ch.

Record high of expatriates in the best ranked teams

During last season, the percentage of minutes played by club-trained footballers reached a new record low: 14.3%. In the English Premier League, players who spent at least three years between the ages of 15 and 21 in their employer club never played a fewer percentage of minutes than in 2014/15: 10.2%. The minimal level of minutes played by club-trained footballers was recorded in Italy: 8.5%.

The percentage of minutes played by expatriates is stable at around 46%. However, the percentage of players who grew up in a different country than that of their employer club reached a new record high among the five best ranked teams per league: 59.6%. This percentage was never as high as in 2014/15 in three leagues out of five: England (77.1%), Spain (57.1%) and Germany (53.1%). It is also very high in the Italian Serie A: 71.4%.

Transfer value: Messi, the 280 million euro man

The CIES Football Observatory is also proud to be able to present for the first time the probabilities of fee paying transfers for big-5 league players. This was a major achievement of the research work carried out by our academic team during the last year. Many expensive footballers are to be found in the top-100 of this ranking, such as Raheem Sterling, Alexis Sánchez, Antoine Griezmann, Harry Kane and Philippe Coutinho.

More information is available in issue number 115 of the Big-5 Weekly Post (the last before the summer break). The full data is presented in the sixth edition of the CIES Football Observatory Monthly Report. This publication also explains the unique methodology developed by our research team to estimate both transfer values and transfer probabilities of football players.

Assessment of the big-5 league predictions

U21 players: Premier League at the bottom of the table

The clubs per league having the most relied on U21 players are Monaco (34.6%), Valencia (25.5%), Empoli (23.3%), Bayer Leverkusen (23.1%) and Liverpool (19.8%). Conversely, U21 footballers played less than 2% of minutes in 27 teams out of 98, including at Champions League finalists Barcelona and Juventus.

All the data is available in issue number 113 of the CIES Football Observatory Weekly Post.

Performance analysis : best clubs and players of the season

For more information, please contact us at football.observatory@cies.ch.

The power of youth: age of first-team inclusion

Best performing U23 players: Phil Jones & Co

At the head of the tables per position are Phil Jones (Manchester United) for centre backs, Layvin Kurzawa (Monaco) for full backs, Marco Verratti (Paris St-Germain) for defensive midfielders, Isco Alarcón (Real Madrid) for attacking midfielders and Felipe Anderson (Lazio) for forwards.

In the top-3 positions of the rankings are not only well known players such as Raphaël Varane (Real Madrid), David Alaba (Bayern Munich) or Paul Pogba (Juventus), but also less renowned talents such as José Giménez (Atlético Madrid), Ricardo Rodríguez (Wolfsburg), Granit Xhaka (Borussia Mönchengladbach), Bernardo Silva (Monaco) and Clinton N’Jie (Lyon).

The rankings are based on the CIES Football Observatory exclusive Key performance indicators in the following areas of the game:

  • Shooting: ability to take advantage of goal opportunities through accurate shooting.
  • Chance creation: ability to put teammates in a favourable position to strike.
  • Take on: ability to create dangerous situations by successfully challenging opponents.
  • Distribution: ability to keep a hold on the game through efficient passing.
  • Recovery: ability to minimise goal opportunities for opponents through proficient interception work.
  • Rigour: ability to minimise goal opportunities for opponents through robust duelling.

Competitive balance: best teams more dominant than ever

Teams of the moment: Borussia Dortmund tops the table

New Monthly Report: who will win the Champions League?

Player development: the big-5 leagues in a dependant situation

Players of the moment: Messi top, Ronaldo down

Big-5 Weekly Post on full internationals

New Monthly Report: transfer expenditure and results

The evolution noted for the five major European leagues since 2009/10 reflects a strong increase in the sums invested in transfer fees. While the 98 big-5 league teams spent €6.9 billion to recruit players present in their squad in 2009/10 (€70.4 million per club), this figure increased to €8.6 billion in 2014/15 (€87.7 million per club). In six seasons, the average “cost” of a squad from a transfer expenditure perspective increased by 24.5%.

Between 2009 and 2014, the fees invested in signing squad members increased particularly in the English Premier League: €2.43 to €3.43 billion (€171 million per club). The amount spent by Premier League clubs in comparison with the total for the big-5 leagues went from 35% in 2009/10 to 40% in 2014/15. The explosion of revenues from the sale of TV-rights for the period 2016-2019 will undoubtedly reinforce this process.

The minimum threshold of investments in transfer fees above which it is reasonable to expect a podium finish has strongly increased. At big-5 level, the clubs having ranked in the top three places in the 2009/10 season spent on average €189 million in signing squad members. This figure has never been as high as in the current season: €278 million (+47%). Issue number 103 of the CIES Football Observatory Big-Weekly Post also presents the data by position.

The analysis of the recipients of sums invested by big-5 league clubs in signing squad members shows that the redistributive power of the transfer market is limited. Between 2009/10 and 2014/15, 67% of transfer fees were paid out to other teams participating in the five major European championships. A record figure was incidentally measured for the last two transfer windows: 70.5%.

With a view to equality and a wish to improve competitive balance, it would be therefore useful to consider what reforms are necessary to the transfer system so as to promote solidarity. An efficient measure would be to entitle each team in which a player has passed through to a compensation for each fee paying transfer taking place over the course of the player’s professional career on a pro rata basis to the number of official matches played at the club.

We kindly invite you to read the Report to know more about this proposal.

Most profitable youth academies: Southampton tops the table

At league level, current French Ligue 1 clubs generated the most transfer fees for youth academy players (292 million €). At the bottom end of the table is Italian Serie A. This finding reflects the low level of club-trained players in Italian top division clubs (see here).

Fees received by Southampton for the transfer of Adam Lallana, Luke Shaw and Calum Chambers represent almost 40% of the total incomes of current Premier League clubs for the transfer of club-trained footballers during the last three seasons.

Southampton is an outstanding example of how youth training can constitute a key competitive advantage both sportingly and economically even in the richest league of the world.

Luis Suárez among the best signings of the season

At the head of the other rankings are Dejan Lovren (Liverpool) for rigour, Walter Gargano (Napoli) for recovery, Xabi Alonso (Bayern Munich) for distribution, Karim Bellarabi (Bayer Leverkusen) for take on and Diego Costa (Chelsea) for shooting.

The following big-5 league rookies are to be found in the top 12 positions for five out of the six areas of play taken into account:

Rigour

  • Michael Keane (Burnley)
  • Sergi Gómez (Celta de Vigo)
  • Emiliano Velázquez (Getafe)
  • Jin-Su Kim (Hoffenheim)
  • Nicolás Otamendi (Valencia)
  • Giancarlo González (Palermo)
  • Marcos Rojo (Manchester United)

Recovery

  • Wendell Nascimento (Bayer Leverkusen)
  • Yeltsin Tejeda (Evian)
  • Daley Blind (Manchester United)

Take on

  • Sadio Mané (Southampton)
  • Lucas Vázquez (Espanyol)

Chance creation

  • Valentin Stocker (Hertha Berlin)
  • Dušan Tadi? (Southampton)

Shooting

  • Luciano Vietto (Villarreal)
  • Federico Piovaccari (Eibar)
  • Diafra Sakho (West Ham)

Please refer to this paper if you want to know more about the exclusive approach of the CIES Football Observatory for sustainable success.

Ajax tops the European list of the most training orientated clubs

At the head of the table is Ajax Amsterdam. The Dutch team has trained 77 players employed by the 468 teams of the 31 leagues included in the analysis. At second and third place are Partizan Belgrade (74 players) and Barcelona (57). This data confirms the outstanding know-how of these clubs in the training of youth players.

France is the most represented national association in the top 100 positions of the table: 15 clubs. This is seven more than the second and third most represented countries: Spain and the Netherlands. Conversely, there are no Turkish, Cypriot, Romanian and Norwegian teams in the top 100.

If you want to know more about the European football players’ labour market, you are kindly invited to consult our online Digital Atlas. Thank you for your interest!

CIES Football Observatory Monthly Report: tomorrow’s stars

Thanks to this analysis we are able to highlight not only well-known players such as Luke Shaw, Raheem Sterling, Romelu Lukaku or Thibaut Courtois, but also footballers not yet taking part in the big-5 leagues but of whom we will surely hear much about in the future such as, among others, Tonny Vilhena, Jetro Willems, Pione Sisto or Georgi Milanov.

The notion of experience capital refers to games played in adult championships up until 23 years of age. We attribute different values to matches according to an exclusive classification method that takes into account the performance of national association representatives in European club competitions, the division of the employer club in the domestic league and results achieved for matches played.

The method of experience capital allows clubs to optimise their approach regarding transfers by considerably reducing the risks inherent in such operations, from both the sporting and economic point of view. Our research team is at the service of clubs interested in finding out more about the practical modalities of implementing a talent spotting system of this kind.

The report also emphasises the crucial role of leagues outside the big-5 in the career development of players. Among footballers aged 23 or over currently under contract with big-5 league clubs, only 12% have always played in teams taking part in the top European championships between the start of the professional career and their 23rd birthday.

Issue number 99 of the Big-5 Weekly Post presents the highest capital experience values for U20, U21, U22 and U23 players for both the five major European championships and the remaining 26 leagues surveyed.

CIES Football Observatory exclusive transfer analysis

Buy-out clauses or options to buy existed for the five most over-paid players. This certainly helped the seller teams in the negotiations: Villarreal for Gabriel Paulista, Swansea for Wilfried Bony and Fiorentina for Juan Cuadrado.

The top level performances of Bernardo Silva and Ryan Bertrand explain the activation of the option to buy by Monaco, respectively Southampton. However, the current value of these players is well below the price paid.

Monaco and Southampton accepted to over-pay by considering the opportunities of development for the players concerned. This holds also true for Arsenal with regard to the signing of Gabriel Paulista. The three players have indeed the concrete possibility to become pillars of their national A-teams in the near future.

The cases of Wilfried Bony and Juan Cuadrado are different as they are already well established full internationals. They were primarily recruited within the context of the race for the Premier League title.

While Chelsea was also able to transfer other players – André Schürrle and Ryan Bertrand – at a higher price than expected, Manchester City was not able to do so. Chelsea could probably have got more from the permanent move of Fernando Torres. Nevertheless, his permanent move allowed the London club to save money for his salary.

The over-representation of deals between Italian clubs among the most under-paid transfers – Manolo Gabbiadini, Alfred Duncan, Daniele Gastaldello, Luca Antonelli and Gabriel Paletta – reflects the deep economic crisis of professional football in the country.

Fore more information, please contact us at football.observatory@cies.ch

Best performing U23 players: from Gímenez to Neymar

At the top of the rankings per area of the game are José Gímenez (Atlético Madrid) for rigour, Layvin Kurzawa (Monaco) for recovery, Marco Verratti (Paris St-Germain) for distribution, Alex Oxlade-Chamberlain (Arsenal) for take on, Isco Alarcón (Real Madrid) for chance creation and Neymar Júnior (Barcelona) for shooting.

Only two players are in the top 12 positions in three different rankings: Paulo Dybala (Palermo) for take on, chance creation and shooting, as well as Paul Pogba (Juventus) for distribution, take on and shooting. The following players are in the top 12 in two areas of the game:

  • José Gímenez (Atlético Madrid)
  • Marquinhos Aoás (Paris St-Germain)
  • Phil Jones (Manchester United)
  • Layvin Kurzawa (Monaco)
  • Marc Stendera (Eintracht Frankfurt)
  • Marco Verratti (Paris St-Germain)
  • Lucas Moura (Paris St-Germain)
  • Isco Alarcón (Real Madrid)
  • Koke Resurreción (Atlético Madrid)
  • Raheem Sterling (Liverpool)
  • Nabil Fekir (Olympique Lyonnais)
  • Paul-Georges Ntep (Stade Rennais)
  • Neymar Júnior (Barcelona)

The full tables are to be found here. More information is available at football.observatory@cies.ch

CIES Football Observatory Key Performance Indicators (KPIs)

  • Shooting: ability to take advantage of goal opportunities through accurate shooting
  • Chance creation: ability to put teammates in a good position to score
  • Take on: ability to create dangerous situations by successfully challenging opponents
  • Distribution: ability to keep a hold on the game through efficient passing
  • Recovery: ability to minimise goal opportunities for opponents through proficient interception work
  • Rigour: ability to minimise goal opportunities for opponents through robust duelling

Spanish clubs outrank rivals in shooting efficiency

The top ranked teams in the remaining big-5 leagues are Olympique Lyonnais (6.7 shots per goal, 5th place), Eintracht Frankfurt (6.9, 7th), Chelsea (7.0, 10th) and Palermo (7.5, 12th).

Conversely, at the bottom end of the table are Hambourg (22.9), Aston Villa (20.9), Torino (17.1), Granada (16.9) and LOSC Lille (15.2). These figures both reflect a lack of efficiency and the difficulty in taking up a favourable position to shoot. As a matter of example, Aston Villa scored only two goals out of 109 attempts in second halves!

All these statistics were calculated from data provided by our partners Opta Pro. They are to be found here.

Real Madrid heads the table for the percentage of time leading

Juventus also led for a majority of domestic league minutes (52.0%). This figure was below 40% for Paris St-Germain (39.8%), Barcelona (39.6%) and Manchester City 38.8%). The record low at big-5 league level was recorded for Sunderland (10.3%). This does not augur well for the Black Cats.

The figures for the 98 big-5 league clubs are to be found here.

First Monthly Report: club instability and its consequences

The report indicates that stability gives clubs a competitive advantage over rival teams, be it on a sporting level (better medium and long-term results) or an economic one (a greater capacity to launch careers of club-trained players and generating revenues through their transfer).

Stability indicators such as the average length of stay of players in their club or the percentage of new signings in the squad thus show their true worth when judging the pertinence of management strategies instigated by club managers.

Well-informed fans of the most unstable teams have good reason to be anxious. In order to protect football from the bad practices of certain managers, to promote training and to increase team competitiveness, it would thus be timely to consider the introduction of a limitation on the number of transfers allowed.

True to its reputation, our research group is at the disposal of football stakeholders to analyse such a scenario. This would notably be about defining more precisely the boundaries of such a limitation on transfers in order to attain the desired goals, without interfering with the free movement of players or provoking a distortion of the market with regard to the upholding of the principle of proportionality.

Issue number 94 of the Big-5 Weekly Post also deals with the subject of club stability by presenting the date of arrival of current squad members for clubs ranked in first and last position in the table of their respective league. This analysis also allows us to highlight the importance of squad stability for sustainable success.

Top transfer values: Messi outranks Ronaldo and Hazard

With the exception of Raheem Sterling, in the top 10 positions of the ranking are only players under contract with teams that are still competing in the Champions League:

  • Lionel Messi (Barcelona) : 220 million €
  • Cristiano Ronaldo (Real Madrid) : 133 million €
  • Eden Hazard (Chelsea) : 99 million €
  • Diego Costa (Chelsea) : 84 million €
  • Paul Pogba (Juventus) : 72 million €
  • Sergio Agüero (Manchester City) : 65 million €
  • Raheem Sterling (Liverpool) : 63 million €
  • Francesc Fàbregas (Chelsea) : 62 million €
  • Alexis Sánchez (Arsenal) : 61 million €
  • Gareth Bale (Real Madrid) : 60 million €

The club with the most representatives in the top 100 of the table is Spanish giant and Champions League title holder Real Madrid:

  • Cristiano Ronaldo: 2nd, 133 million €
  • Gareth Bale: 10th, 60 million €
  • James Rodríguez: 15th, 50 million €
  • Isco Alarcón: 17th, 45 million €
  • Karim Benzema: 21st, 43 million €
  • Toni Kroos: 23rd, 41 million €
  • Luka Modri?: 27th, 37 million €
  • Sergio Ramos: 40th, 33 million €
  • Daniel Carvajal: 68th, 25 million €
  • Raphaël Varane: 87th, 23 million €
  • Marcelo Vieira: 94th, 22 million €

The transfer values are calculated using an exclusive algorithm developed on the basis of over 1,500 fee paying transfers occurred since 2009. The variables included in our exclusive econometric model refer to player performances (matches, goals, dribbles, etc.), their characteristics (age, position, contract duration, etc.), as well as competition level and results achieved by their teams (clubs and national sides).

For more information, you are kindly invited to read chapter four of this paper on the CIES Football Observatory’s approach for sustainable success.

A Digital Atlas to celebrate the Football Observatory’s 10th birthday

This tool is freely available online from our website. It enables anyone to analyse the state of the game in 31 European countries and to follow its progress from year to year. The indicators offered study the characteristics of players from over 500 first division clubs from the perspective of age, height, mobility, training, origin, etc.

By consulting the Atlas, you can notably learn that there is almost 10cm of difference between the club with the tallest players, Diósgyör (186.3cm on average), and that with the shortest ones, Barcelona (177.3).

The Atlas also allows for comparisons between leagues. Regarding age, for example, it shows that the Italian Serie A regroups the oldest footballers (27.3 years on average), while the Dutch Erdivisie is made up of the youngest ones (24.2).

Issue number 92 of the Big-5 Weekly Post helps situate the five major championships in the European context from the point of view of the average age of squad members. It also presents the average age for the 98 big-5 league clubs. The Post notably shows that more than 5 years separate the youngest club, Valencia, from that which gathers the oldest players, Atalanta.

From January onwards, the Football observatory’s academic team will also offer monthly reports instead of our annual paying publications. Like our Digital Atlas, these will also be freely accessible from our website. The first issue will cover the topic of club instability. Moreover, we shall continue the publication of the Big-5 Weekly Post. We are open to sponsorship proposals.

In autumn 2015, we also plan to publish a book destined for the general reader summarising the key points garnered from our analyses over the past decade. There are indeed over 20,000 football enthusiasts like yourselves now on our mailing list. We warmly thank your for your interest in all our numerous areas of initiative.

Happy Christmas and best wishes for 2015!

The CIES Football Observatory unveils its exclusive approach for long-term success

Moreover, issue number 91 of the Big-5 Weekly Post presents the results of the analysis of the ASAR ratio for clubs from the five major European championships. The ratio is obtained by dividing the average stay of players in the first team squad of their employer club (the longest, the best) with their age at recruitment (the youngest, the best).

Indeed, the analyses carried out since 2005 show a strong correlation in all countries between this ratio and the results obtained by clubs at the end of the season. It is thus not surprising to note that the five clubs that are currently at the top of the table in their respective league are also in the top 20 positions of the ASAR ranking at European level:

  • Real Madrid (2nd both at big-5 league level and Spain)
  • Juventus (7th and 1st in Italy)
  • Bayern Munich (9th and 2nd in Germany)
  • Chelsea (11th and 1st in England)
  • Marseille (19th and 2nd in France)

From an ASAR perspective, the most over-performing teams so far are Sevilla, Genoa and Valencia. Conversely, Real Sociedad, Borussia Dortmund, Everton, Cagliari and Lille clearly under-performed.

Our academic team is at the service of professional clubs to study their squads in greater detail.

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