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Prospect Sheet: Rodrigo Mora (FC Porto)

The second issue of the CIES Football Observatory Prospect Sheet, developed in collaboration with Impect, features Portuguese talent Rodrigo Mora. Born in 2007 like Lamine Yamal, the FC Porto’s attacking midfielder achieved an impressive professional career start, scoring ten goals in the Primeira Liga and earning his first call-up to the senior national team, where he should soon make his official debut.

With a contract valid until 2030, Rodrigo Mora’s transfer value, as estimated by the CIES Football Observatory’s statistical model, has already reached €53.4m for a top-flight club. This value is set to increase with his future performances, and could quickly exceed the €70m buy-out clause negotiated at the time of his recent contract extension.

From a technical profile standpoint, Rodrigo Mora is particularly active in terms of finishing and take on, making him a shooting attacking midfielder with take on ability. Among the footballers with similar characteristics mentioned in the report, notably are another highly coveted player in the ongoing transfer window, Nigeria’s Ademola Lookman, and Brazil’s Philippe Coutinho.

>>> Full report

>>> Report glossary

New publication format: Nick Woltemade in the spotlight

The CIES Football Observatory is breaking new ground by launching a new publication format entitled Prospect Sheet, which provides a broad but synthetic overview of the characteristics of the world football’s most promising players in biographical (career trajectory), economic (transfer value) and technical terms (playing profile based on the data exclusively supplied by our partners Impect).

Germany striker Nick Woltemade, recent top scorer and finalist of UEFA European U21 Championship, was chosen as the first young talent to be highlighted. The VfB Stuttgart player stands out for his great skills not only in terms of finishing, but also of aerial play - thanks in particular to his height (198 cm) - and chance creation, making him a very complete and modern centre forward.

His transfer value, estimated by the CIES Football Observatory’s statistical model at €56.9 million for a top European club, is in line with the fee offered by Bayern Munich according to press rumours. However, as his contract does not expire until 2028, another top-class season would allow Stuttgart to cash in on a sum equivalent to or even greater than that in a year’s time, while helping this outstanding talent to blossom once and for all.

As often, the player’s wishes will be decisive, with pros and cons both in the choice to stay at Stuttgart and in that of eventually joining an even more competitive club. In either case, Nick Woltemade can certainly dream of taking part in the 2026 World Cup, and not just as a substitute, by competing in particular with one of the five players with a similar profile listed in the document : his compatriot Kai Havertz.

>>> Prospect Sheet

>>> Metrics explanation

Leading agencies in the big-5: ongoing consolidation

Issue number 509 of the CIES Football Observatory Weekly Post ranks the agencies representing Europe’s big-5 league players according to the aggregate transfer value of their clients as per our exclusive statistical model. According to publicly available information, one agency manages the careers of players worth more than two billion euros : the CAA Stellar/Base group, the result of a consolidation process led by the Americans of Creative Artists Agency.

Two other agencies represent players with a combined transfer value in excess of €1 billion : the Portuguese of Gestifute and another American company, also based in Los Angeles, Wasserman Group. Like CAA, Wasserman Group has acquired a dominant position in the player representation market through the purchase of a number of smaller but influential agent companies, both in Europe and beyond.

Both CAA Stellar/Base and the Wasserman Group represent the interests of more than 100 players from the five major European leagues, making them essential companies for clubs. Gestifute, on the other hand, focuses on a smaller elite of players. Only agencies representing at least two players from the big-5 have been included in the rankings. Agents who only represent members of their family have not been taken into account either.

>>> Top 100

Clubs’ social media popularity

The 508th CIES Football Observatory Weekly Post presents the 100 teams in the world with the most subscriptions on the following social networks : X, Instagram, Facebook, TikTok and YouTube. The Spanish side of Real Madrid tops the list with over 470 million subscriptions, just ahead of their great rivals Barcelona (424 million).

All the other clubs are much further behind. Manchester United completes the podium with 234 million, while Paris St-Germain is fourth with 199 million. In the top 10 are four other English teams (Manchester City, Liverpool, Chelsea and Arsenal), one German (Bayern Munich) and one Italian (Juventus).

The podium for non-European clubs is made up of Brazil’s Flamengo, Saudi Arabia’s Al-Nassr and Egypt’s Al-Ahly. The Post also presents the trends recorded since June 2024 (without YouTube). In relative terms, the biggest increase among the top 100 clubs was registered for Santos (+82%), certainly thanks to the recruitment of star player Neymar.

>>> All the data

Transfer values: Yamal takes off

Following the extension of his contract until 2031, FC Barcelona’s prodigy Lamine Yamal has become the player with the highest value on the transfer market according to the CIES Football Observatory statistical model: €402.3 million. This extraordinary figure is linked to equally extraordinary performances achieved at an age - 18 in July - when most players, even the best, are just starting out at professional level. Top 100 here.

Norway’s Erling Haaland (€239.6m) and England’s former leader Jude Bellingham (€233.8m) complete the podium of the best-valued players, ahead of Frenchman Kylian Mbappé (€192.5m), who also is the oldest player in the top 10 (26.5 years). The English Premier League is by far the most represented in the top 100 (42 players), followed by the Spanish Liga (19). Paris St-Germain, on the other hand, is the most represented club (11 players).

The highest values for defensive positions were recorded for Bart Verbruggen (€64.3m) among goalkeepers, Pau Cubarsí (€118.0m) for centre backs and Joško Gvardiol for full/wing backs (€100.7m). Only four of the top 100 footballers play outside the five major European leagues : two in Portugal (Samu Aghehowa and Viktor Gyökeres), one in Brazil (Estêvão Willian, already contracted by Chelsea) and one in Saudi Arabia (Jhon Durán).

>>> Top 100

Most influential players of the season: Salah & co

The 506th CIES Football Observatory Weekly Post presents the most influential footballers of the season in 60 leagues around the world. The index used to rank the players is calculated on the basis of their performances in six areas of the game thanks to the data exclusively produced by our partners Impect, the minutes played and the results obtained.

The highest score overall was recorded for Mohamed Salah, ahead of two Barcelona players: Lamine Yamal and Pedri González. Two other Liverpool footballers top the list for defensive positions: Virgil van Dijk and Trent Alexander-Arnold. Florian Wirtz (Bayer Leverkusen) heads the rankings for attacking midfielders, while Kylian Mbappé is ahead of Viktor Gyökeres for centre forwards.

The six areas of the game considered are aerial play (with Alexander Sörloth at the top of the list), ground defence (Moisés Caicedo), distribution (Nico Schlotterbeck), take on (Vinícius Júnior), chance creation (Lamine Yamal) and finishing (Ousmane Dembélé). Yamal aside, three other U20s feature among the 300 players listed (50 per position): Estêvão Willian (Palmeiras, on loan from Chelsea), Pau Cubarsí (Barcelona) and Jorrel Hato (Ajax).

>>> Top 50s per position

>>> More on demand

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